Pathos Marketing
By Michael Hernandez | Where Psychology And Technology Converge


Digital Marketing In Santa Rosa CA

Published: 6 August 2025

Updated: 13 November 2025


Digital Marketing For SMBs In Santa Rosa

The city of Santa Rosa, CA holds a special place for me as my hometown.

That is why I pride myself in helping small and medium businesses in the area with their digital marketing efforts. It is my way of contributing back to a community of strong and hardworking individuals that makes the city a special place.

Digital marketing efforts in Santa Rosa can be extremely effective.

The city is large both in size and population. It hosts economic engines in the industries of wine, technology, health, and medicine. It's citizens are diverse with a wide array of backgrounds, interests, employment, and values.

Whether your business is located in Fountaingrove, Roseland, Downtown, or Bennett Valley, I am confident that we can work together to serve your customers by informing them of how you can solve their problems. That is how we can bolster your digital marketing efforts while improving the lives of our neighbors here in Santa Rosa.

Search Engine Optimization (SEO) Santa Rosa

Search engines are a powerful tool that we can use to reach your target market.

Users seek answers to their problems on search engines. We need to align the website, the content, and the offers to align with solving those needs to promote our visibility in search engines.

My approach to SEO is simple and straight forward:

  1. I focus on achieving your business goals.
  2. I align the SEO strategy to support your business goals.
  3. I implement best-practices to ensure that search engines can access the website quickly and efficiently.
  4. I deploy and optimize content that satisfies the informational needs of your target market.
  5. I create experiences that guide visitors towards actions and becoming your customers.

By choosing to work with me, we can jump-start our efforts in-person for more effective consultation and you will be working with someone who is already familiar with the area.

🔍 Digital Marketing Plans

Social Media Coaching Santa Rosa

Social media provides an amazing opportunity to directly engage with your target market on the platforms where they are already engaged.

Our path to success here is creating genuine and authentic content.

In a world increasingly dominated by low-quality and perfunctory messaging, consumers are starved for reality.

Working with me, I can help you develop a sustainable approach to creating content to engage with your target market on social media platforms. While I cannot create this content for you, I can guide you to collect the necessary assets (pictures, videos, soundbites, etc.) and putting them together into a cohesive effort.

Why make life more complicated than it already is? I'll share the best tips and tricks that make it easy to generate ideas for content and to actually create that content consistently.

🦋 Deluxe Digital Marketing Plan

Paid Digital Advertising Santa Rosa

Do you need to see returns on investment more immediately?

Paid digital advertising may be the right solution for you.

To make effective use of this tool we need to understand what your target marketing is searching for, what platforms they are engaged with, and what tangent behaviors they may engage in. This way, we can target the right keywords, topics, websites, and social media platforms to obtain new customers at the lowest cost-per-lead as possible.

📊 Deluxe Digital Marketing Plan

Digital Marketing Course For Small Businesses Santa Rosa

Are you more of a do-it-yourself'er?

As a solopreneur myself, I appreciate those enterprising individuals who want to empower themselves to achieve success.

To that end, I have developed a concise course to help small and medium businesses deploy their own digital marketing efforts.

Whether your business needs a refresher on marketing fundamentals, a new approach to contending with competitors, or a complete crash-course, Mike's Marketing Manual may be the resource you need.

📚 Digital Marketing Course


Got Questions?

I might have answers! Check out the Ask Mike feature for answers to past questions or find out how to submit your own digital marketing question!