Strategic Marketing Consulting
High-Impact, Executive Level Consulting For Targeted SMB Challenges
Marketing consulting may be the right solution if your business has a specific need or challenge not associated with an ongoing marketing effort.
I can provide guidance and recommendations to solve your marketing needs, including:
- 🟢 Proactive Strategy Development
- Expand your market by assessing and identifying new target market segmentation opportunities.
- Increase lead generation by enhancing messaging strategy to communicate offering benefits more effectively.
- Promote audience engagement by evaluating target market needs to better align messaging.
- 🔴 Reactive Strategy Development
- Correct downward revenue trends by analyzing losses in lead generation/sales to identify target market leverage points.
- Remedy reputational crises by determining the right path to re-establishing goodwill and highlighting positive feedback.
- Combat competition incursion by identifying what your target market values most and realigning your business's unique selling proposition to outmatch competitors.
- 💎 Boutique/Luxury Brand Development
- Leverage identity and lifestyle aspirations to enhance value perception by defining specific personas for your target market.
- Reinforce market acceptance and credibility by aligning your business's evidence with the elevated positioning strategy.
- Identify your target market's emotional leverage points by deeply exploring their demographic and psychographic characteristics.
- ⚙️ Systematization
- Formalize your brand identity to ensure cohesion across all channels and guide marketing asset creation.
- Develop portocols to create predictable performance indicators and encourage data-driven investment decisions.
My consulting fee is $500/hour (with a one-hour minimum).
We will collaborate in a consultative approach together, as I know strategy and you know your business best, to conduct a thorough review of the situation and potential solutions.
🤝 Get The Expert Perspective You Need
Contact services@michaelhernandez.xyz to schedule your free 30-minute strategic diagnostic call. We'll analyze your specific challenge and outline the most effective path forward.
Digital Marketing Consulting FAQs
What does a digital marketing consultant do?
A digital marketing consultant lends their expertise to assist your business overcome a challenge or concern. They will explore how marketing can be used to address the issue, and work with you to develop a practical plan that you can execute.
Some illustrative examples of what a marketing consultant can do:
- Help your business counter declining sales.
- Help your business achieve higher rates of growth.
- Navigate a complex recovery following a faux pas incident.
- Nurture a more positive reputation online.
- Create an extensive marketing campaign from the ground up after exploring your business needs and goals.