Digital Marketing Plans: Powered By Psychology And Driven By Technology
Customized Digital Marketing Campaigns For SMBs
Imagine having the time to focus on your customers while enjoying the confidence that comes when your digital marketing needs are taken care of by a dedicated professional.
I will leverage the principles of persuasion through targeted digital media channels to maximize your return on investment. I am more than a technician or a tactician. I am a strategist who understands the why behind behavior and a systems engineer who can put that knowledge into practice.
When you choose Pathos Marketing By Michael Hernandez you choose:
- 🌐 Strategic Perspective And Partnership
- 📈 Results-Focused Effort
- 🎯 Targeted Strategy Development
| Deluxe | Standard | Basic |
|---|---|---|
| For those driven to dominate their market. | For those seeking to expand their business. | For those starting out or maintaining gains. |
| $5,000/Month ($60,000/Year) | $1,500/Month ($18,000/Year) | $500/Month ($6,000/Year) |
| Monthly Review Calls | Quarterly Review Calls | Semiannual Review Calls |
| Monthly Reports | Quarterly Reports | Semiannual Reports |
| Quarterly Executive Strategy Calls | Semiannual Strategy Calls | Annual Strategy Call |
| Existing Website Optimization/Management Or Simple Website (Static HTML) | Simple Website (Static HTML) | Simple Website (Static HTML) |
| Search Engine Optimization (On-page & Google My Business & targeted off-page platforms) | Search Engine Optimization (On-page & Google My Business) | Search Engine Optimization (On-page only) |
| Content Strategy & Writing (Includes 1 evergreen or blog content piece per month) | Content Roadmap & Optimization (Includes 1 evergreen content piece per quarter) | |
| Paid Digital Advertising (Up to $1,500 budget included in monthly fee) | ||
| Social Media Coaching | ||
| No Contract, Monthly Billing, Cancel Anytime | ||
| Waitlist. | Waitlist. | 📋 Enroll Now |
Ready To Test The Waters? Enjoy A Risk-Free Strategy Session.
Not sure if we're a fit? No commitment required. Start with a free 30-minute consultation where we'll develop a high-level digital marketing strategy customized for your business. You get the strategy document to keep, regardless of whether you choose to enroll. You have nothing to lose!
Start your free trial today. Email me: services@michaelhernandez.xyz
Join The Waitlist Now
Space is strictly limited to ensure quality service. If you are interested in the Deluxe or Standard plans, please send an email to services@michaelhernandez.xyz with the subject line WAITLIST: [DELUXE/STANDARD]. We will follow up on a first-come-first-serve basis when space opens.
Digital Marketing Plans FAQs
- How much should I invest into digital marketing?
- Can I do digital marketing on my own?
- How can I afford digital marketing for my business?
- How can search engine optimization (SEO) help my business?
- How can paid advertising (PPC) help my business?
- How can social media help my business?
- Why does your website lack those fancy bells and whistles?
How much should I invest into digital marketing?
The general guidance for setting a marketing budget is to allocate 20% of revenue back into growth and expansion efforts.
For example, if your business earned $1,000,000 in annual revenue, you could set a marketing budget of $200,000/year or about $16,000/month. From there, you can decide how much you want to dedicate to specific channels: digital, print, radio, television, etc.
My suggestion is to prioritize the allocations to where your target market is most engaged.
Can I do digital marketing on my own?
Yes, yes you can.
Take a moment to quickly review the following resources to understand what is involved with digital marketing:
- Google Search Essentials
- What is paid search?
- MOZ: Beginner's Guide to SEO
- Social media marketing: What it is and how to build your strategy
If you can afford the time to learn, practice, master, and deploy the skills required to execute a successful digital marketing program then I wish you the best in your endeavors.
If you are looking for a digital marketing course for your small or medium-sized business, then look no further! Mike's Marketing Manual is a concise package where you can learn the fundamentals of marketing, develop the strategies to guide your digital marketing efforts, and incorporate both commercial-grade and weapons-grade persuasion techniques that can enhance your return on investment.
Learn more about Mike's Marketing Manual on the Digital Marketing Course page.
How can I afford digital marketing for my business?
- Can you afford to let your business plateau without active growth efforts, or worse, fall behind the competition?
- Can you afford to sacrifice production time to execute your own digital marketing? It's a full-time job requiring specialized knowledge.
- Can you afford to hire someone in-house dedicated to your digital marketing efforts? Good talent knows their worth, on average earning $165,743 annually or $13,812 monthly. (Source: salary.com)
How can search engine optimization (SEO) help my business?
SEO is marketing with search engines, using search platforms to increase your visibility among potential customers. I use industry best practices to ensure that search engines can access your website materials, can understand what each page is about, and align content with what searchers seek to promote organic traffic.
Achieving a return with SEO takes time. It is common for early efforts to reflect in search results during the first three-to-six months, while actual returns on investment occurring past the six-to-twelve month period.
How can paid advertising (PPC) help my business?
PPC is marketing with search engines, social media, and other websites that participate in an advertising network. I commonly use the analogy of setting up a billboard on these platforms in that we pay them for increased visibility. I use target market analysis to identify high-intent keywords and topics to target that align with the areas of your business that you want to promote. This can become expensive quickly depending on how much competition there is for the chosen keyword targets.
While relatively expensive, the main advantage of PPC is achieving results faster. Returns on investment can be seen as early as six months.
How can social media help my business?
Social media is a powerful tool that has surpassed traditional media (print, radio, television) as the means of ingesting information (news, commercial, social) in recent times. Among some segments, social media has even become the predominant method of finding the news (Source: Pew Research Center).
Businesses can leverage these platforms to meet target markets where they are engaged by regularly producing content of value and of authenticity. I work collaboratively with businesses to better understand your target market and coach you to create material for social media that is reflective of your business's character, mission, and goals. We can work towards establishing good will, developing a following of rabid fans, and expanding brand authority in your industry.
Why does your website lack those fancy bells and whistles?
My site design prioritizes speed, clarity, and SEO performance. I focus on a content-first approach because complex, distracting design features often hurt site speed and reduce conversions while introducing compliance risks. This clean approach reflects the strategic, result-focused work I do for my clients.
(Don't worry! The sites I prepare for my clients are not as austere as mine; I do my best to honor your existing branding while balancing performance factors.)